Effective Date: 01/01/2024

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1. Introduction

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Welcome to In The Know Better Inc. ("we", "our", "us"). We are a non-profit organization dedicated to cancer awareness and support. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with us through our lead generation ads and other online activities.

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2. Information We Collect

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When you engage with our lead generation ads, we may collect the following types of information:

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- Personal Information: This may include your name, email address, phone number, and any other details you voluntarily provide to us.
- Usage Data: We may collect information about your interactions with our ads, including IP address, browser type, and referral source.

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3. How We Use Your Information

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We use the information we collect for the following purposes:

- To Contact You: To respond to inquiries and provide information about our programs and initiatives.
- To Improve Our Services: To understand how our ads are performing and to enhance our outreach efforts.
- To Stay Connected: To keep you updated on our cancer awareness activities, events, and other relevant news (if you opt-in).

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4. How We Protect Your Information

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We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. Despite these measures, no online transmission or electronic storage method is completely secure, so we cannot guarantee absolute security.

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5. Sharing Your Information

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We do not sell, rent, or lease your personal information to third parties. We may share your information with:

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- Service Providers: Third parties who assist us in managing and analyzing our lead generation campaigns.
- Legal Requirements: If required by law or to protect our rights, we may disclose your information.

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6. Your Choices

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- Opt-Out: You can opt-out of receiving communications from us by following the unsubscribe instructions included in our emails or by contacting us directly.
- Access and Correction: You may request access to or correction of your personal information by contacting us.

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7. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

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8. Contact Us

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If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:

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In The Know Better Inc. 
Chicago, Illinois
info@intheknowbetter.com  
872-529-5880

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9. Jurisdiction

This Privacy Policy is governed by the laws of Chicago, Illinois, without regard to its conflict of laws principles.

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